This project focused on developing the brand identity for MEETING FENG 2025—Spain’s leading pharmaceutical management congress. The goal was to create a bold, cohesive visual language that could scale across every touchpoint of the event, positioning it as MEDIFORMPLUS’ most important flagship event of the year.

The concept was built around the elements that define MEETING FENG: six essential pillars for success, a strong focus on networking and knowledge-sharing among professionals across the pharmaceutical sector, and a forward-looking mindset rooted in innovation, change, and adaptation. The visual system also marked a major milestone — celebrating the 25th anniversary of MEDIFORMPLUS and the 13th edition of MEETING FENG — bringing a sense of celebration and prestige to the overall identity.

Project Scope

• Event Branding & Visual Identity System (Meeting FENG 2025)
• Full Graphic Design for Event Communications (Print + Digital)
• Key Visual Development + Art Direction
• Large-Format Design for Venue & Signage (Production-Ready Files)
• Marketing & Promotional Assets (Social Media, Ads, Email, Banners)
• Presentation Design (Slides, Speaker Materials, On-screen Content)
• WordPress Website Design & Development (Event Site)
• Web Content Structure + UX (Information Architecture)